Why Your Pins Aren't Getting Engagement and How to Fix It Fast
Unlocking the secret to Pinterest engagement can feel like navigating a maze of information. However, this guide will walk you through the maze, offering all you need to know on Pinterest pin design tips, marketing strategies, and content ideas to up-level your Pinterest engagement rates.
How to Design a Pin for Pinterest
Crafting the perfect pin is like painting a masterpiece. It’s challenging but not impossible if you follow these design tips!
Pin Dimensions: Stick to the golden rule of a 2:3 aspect ratio (1000 x 1500 pixels) for optimal display.
Vibrant Colors: Use 2-3 bold colors to catch the wandering eye scrolling through feeds.
Font: Use about 2-3 fonts for a visually captivating narrative.
Clarity: Keep your message catchy and concise; less is often more. Ensure your message has breathing room around the edges.
SEO in Pinterest
Learning how to use the power of Pinterest's search engine optimization (SEO) is your ticket to thousands of impressions and engagement. Here's how to include SEO in your pins:
Keywords: Sprinkle a mix of long-tail and short-tail keywords in your pin titles and descriptions for optimal results.
Descriptive: Explain your pin's content with a detailed description that has a call to action.
Pinterest Board: Elevate your boards with keyword-rich titles and descriptions for enhanced discoverability.
Pinterest Profile: Craft a keyword-rich Pinterest profile that explains exactly what your brand is all about.
Understanding Long and Short Tail Keywords
SEO can be confusing, so let's break it down:
Short Tail Keywords: These are 1-2 words that describe what your pin is about. Short tail keywords are easy to use but highly competitive due to high volume usage.
Long Tail Keywords: These are 3-4 word phrases that are specific, targeted, and often lead to higher conversion rates. Blend short and long tail keywords throughout your descriptions to get the most views and engagement for your Pinterest Pins.
To learn more about Pinterest for business and SEO, read Pinterest’s post about growing your business on Pinterest.
Pinterest Content Ideas
Variety on social media is necessary, and your Pinterest profile is no exception. Here's how to keep it up to date with new content:
Short-form Video Content: Today, short-form videos such as reels and TikToks are popular. Try creating short 1-2 minute videos showcasing your products, services, or insights.
Organic Pins: These are non-promoted pins, typically simple images or graphics showcasing your services, products, or insights.
Paid Pins: These are suited for social media campaigns and require payment to promote your pin on Pinterest. This casts a wider net to drive traffic to your Pinterest.
To learn how to find content ideas, deliver your ideas, and create trending content, check out my blog on A Beginner's Guide to Content Pillars for Social Media Strategy.
Pinterest Marketing Strategy
Now that we know how to create a popping pin and where to add SEO, let’s talk about developing a Pinterest marketing strategy, for example, blogging.
Blog-to-Pin: Transform your blog posts into visual delights with 10-20 eye-catching pins.
Cross-Platform Sharing: Share the content across Instagram, Facebook, LinkedIn, and beyond, amplifying your reach and engagement.
For more Pinterest marketing tips, check out my guide on 10 Ways Pinterest Can Help Grow Your Business.
Account Performance Overview
Impressions: 8.07k (+120%)
Saves: 49 (+388%)
Outbound Clicks: 77 (+144%)
Top Pin Example:
Impressions: 1.16k
Pin Clicks: 113
Saves: 18
You're now armed with the arsenal to conquer Pinterest. Let's turn your dreams into reality. Ready to grow on Pinterest? Contact me for personalized Pinterest management services and let’s up-level your Pinterest game!
